Geoff Lloyd
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| Geoff Lloyd | |
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| Born | 20 April 1973 Withington, Manchester, England |
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| Occupation | Radio personality |
| Employers | Virgin Radio |
| Known for | The Geoff Show |
| Relatives | Rob (brother) |
| Website Profile at VirginRadio.co.uk |
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Geoff Lloyd (born 20 April 1973, Withington, Manchester) is a British radio presenter. Lloyd presents the The Geoff Show, Monday-Thursday, 10pm-1am on Virgin Radio. Until Winter 2005 he co-presented the Virgin Radio breakfast show with Pete Mitchell (the show was known as the Pete And Geoff Breakfast Show). Occasionally he is asked to present the breakfast show with Annabel Port when Christian O'Connell is on leave.
Lloyd is known for his witty but often cynical sense of humour and speculative banter on the radio which has occasionally offended people in the past. Despite this he is often self critical of his own appearance and lack of status as a celebrity.
He is a noted Beatles and 60s fan which is frequently reflected in his personal style and choice of music; Lloyd played an entire Beatles album without interval on the radio in 2006. Geoff owns a second home in Sweden and frequently holidays there.
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[edit] Early career
Lloyd grew up in Macclesfield, Cheshire, a South Manchester satellite town. After working as a paperboy, in 1989 he began working at a local print works after school, earning £1 an hour [1].
He began his radio career in 1992 at Signal Radio in Stoke-on-Trent, as a traffic & travel reporter, before taking over their weekday evening show. Rob, Geoff's younger brother, occasionally helps to increase the ratings of the show by his spontaneous appearances. Rob recently announced his own interest in radio work, creating a competitive edge between the brothers.
Geoff later signed up with Piccadilly Radio in Manchester, and in 1996 he teamed up with Pete Mitchell to present the afternoon show on Key 103.
The duo rapidly established a cult following with their witty and slightly risque banter, and in 1998 won a Sony radio academy award for their show[2].
[edit] Virgin Radio and the Breakfast show
In late 1998 they were subsequently recruited by Virgin Radio, where they took over the weekday evening show and also covered Chris Evans on the Breakfast Show, and again rapidly built up a significant audience. The pair took over the Drivetime (late afternoon) show in early 2002. By 2003, they were the most popular DJs on the station and were moved to the Breakfast Show in order to increase the audience. This they did very successfully, sticking to their well-established formula of off-the-cuff, humorous remarks concerning contemporary news and culture, with Mitchell tending to play the "straight man" to the more outrageous Lloyd. Lloyd occasionally courted controversy with some of his remarks, most notoriously when he expressed willingness to eat the limbs of a dead baby to ease poverty. A complaint against the station was upheld and Lloyd was reprimanded for his comments. Nevertheless, the audience for the show remained strong, despite (or possibly because of) Lloyd's willingness to stray to the edge of acceptability with his remarks.
On 28 November 2005, to the dismay of their listeners, the duo announced that they were splitting up and leaving the Breakfast Show on Virgin Radio. Their final show together took place on 16 December. While Geoff Lloyd remains at Virgin Radio (presenting the late-night show), Pete Mitchell left the station to pursue other projects. Christian O'Connell, from the Breakfast Show on London indie station XFM replaced the pair as host of the breakfast show on Virgin Radio in January 2006
Geoff's new show, entitled The Geoff Show started on 3 January 2006 and is broadcast from 10pm - 1am Monday to Thursday on Virgin radio, with his co-host Annabel Port and producer Tony Moorey. Nelson Kumah replaced Tony Moorey as show producer from January 2008 when Tony was promoted to a station management position.
[edit] Television appearances
Lloyd has made several television appearances , appearing on the Channel 4 show Richard & Judy on 8 December 2005 to celebrate the life of former Beatle, John Lennon and again on 26 March 2007 to discuss the band Slade, together with the band's frontman Noddy Holder. However, Mr Holder spoke quite extensively and Geoff did not get a chance to say anything, much to the amusement of the co-hosts on his nightly radio show. He has also appeared on a commentary show for Big Brother, Big Brother's Little Brother, with Dermot O' Leary. Geoff has appeared as a celebrity contestant in the game shows Eggheads and Win, Lose or Draw Late.
Outside of work Geoff is known to be a keen collector of Hulk Hogan memorabilia, boasting to own more than 60 items connected to the former wrestler[citation needed]. Geoff also has the ability to sing in Swedish and German, collects cheese based products, and can do a 'Smurf' impression.
