General Nutrition Centers
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| General Nutrition Centers, Inc. | |
|---|---|
| Type | Private |
| Founded | 1935 |
| Headquarters |  Pittsburgh, Pennsylvania |
| Key people | Joseph Fortunato, CEO; Beth Kaplan, President |
| Industry | Retail |
| Products | Nutritional supplements |
| Revenue | ▲$1.42 Billion (2004) |
| Website | www.gnc.com |
General Nutrition Centers or GNC is a Pittsburgh-based American commercial enterprise focusing on the retail sale of health and nutrition related products, over the counter drugs, and foods/food supplements world-wide through GNC branded stores.
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[edit] Retail stores
GNC retail stores (or "GNCs") will typically stock a wide range of weight loss/bodybuilding supplements and nutritional supplements, in both their own numerous in house brands as well as third party name brands, in addition to health and fitness books, magazines and related tools. The company also stocks vitamins, natural remedies, and health and beauty products. GNC has over 6000 stores in the US as well as locations in 49 other countries.[1]
GNC LiveWell in Australia currently has 41 Stores located in Brisbane (Queensland), Sydney (New South Wales) and Melbourne (Victoria). Most of these stores have taken a major rebrand in January 2007, following the opening of their store at Westfield Chermside in Brisbane, QLD. The opening sparked a huge popularity in the fitness industry in Brisbanes North, following the openings of Fernwood (Female Only Gym) and Goodlife Health Clubs, which currently have 10 locations in Brisbane. The opening of the new stores have also come under dismay from HealthyLife and GoVita, which have similar based stores in the same shopping center.
The Major Rebrand has taken a new approach to merchandising with front glass display cabinets featuring LCD Plasma Televisions displaying specials and products, and inviting customers into the store for free samples of their own brand of protein powders. The stores have a wooden look, with wooden racking and gondolas, fridges for cold beverages towards the back, and a centrally located point of sale desk.
[edit] Business model
GNC retail stores are both a combination of corporate-owned and franchised stores; 1300 of the 5000 domestic US stores are franchises, commonly located within urban shopping malls and shopping zones.
[edit] See also
[edit] External links
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