Gekås
From Wikipedia, the free encyclopedia
Gekås i Ullared AB is a department store in Ullared, Sweden. It was founded in 1963 by Göran Karlsson as Ge-kås Manufaktur. It has an annual turnover of 2 700 000 000 Swedish kronor (2006)[1]. The total selling space is 19 000 m2. Boris Lennerhov is CEO. The store is annually visited by 3 700 000 customers [2], with a maximum of 26,200 for a single day. The average customer travels 150 kilometers to get to the store. The company does since a few year run a campsite and a motel in order to serve customers. It has been known for avoiding usual advertising, instead relying on word of mouth.
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[edit] History
- 1963 Foundation
- 1967 The store changes location
- 1971 The store changes location again, to its current location
- 1991 Göran Karlsson sells the company to six employees.
- 2003 The market court forbids Göran Karlsson, who had started a competing business, to use the word "Ullared" in their marketing[3].
[edit] References
[edit] Sources
- Ullared - byn som blev ett varumärke, Torsten Andersson. 2003. Falkenberg: Ge-kås Ullared AB. ISBN 91-631-3660-0
[edit] Literature
- Persson, Anders (1982). Ge-Kåskonflikten - och sedan? : rapport från en kartläggning av konflikten mellan Handelsanställdas förbund och lågprisvaruhuset Ge-Kås i Ullared. GraphicSystems.
- Håkansson, Annlouise (2003). Att fånga tiden : dokumentation av Ge-kås i Ullared år 2002. Länsmuseet Halmstad.
