Gad Saad

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Dr. Gad Saad (born October 13, 1964) is an evolutionary behavioral scientist and Associate Professor of Marketing at the John Molson School of Business (Concordia University, Montreal, QC, Canada). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California Irvine. His main research interests lie at the nexus of evolutionary theory, decision-making, and consumption. He recently published a book on the links between evolutionary theory and consumption titled The Evolutionary Bases of Consumption. He has published 35 scientific papers and has made over 70 academic presentations at leading conferences and universities. He was the recipient of the Distinguished Teaching Award of the Faculty of Commerce and Administration in 2000 and was listed as one of the "hot professors" of Concordia University in the 2001 and 2002 Maclean's reports on Canadian universities. Professor Saad obtained a B.Sc. (Mathematics & Computer Science) and M.B.A. from McGill University, and an M.S. and Ph.D. from Cornell University. His doctoral adviser was the mathematical/cognitive psychologist and behavioral decision theorist Dr. Jay Edward Russo.

He has published several studies of gift giving, including a 2003 paper^[1] that found that men more often then women report giving gifts to romantic partners for tactical reasons (for example, to flaunt wealth or to seduce).^[2]