Futura plus

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Futura plus is the company with the most widespread sales network in Serbia and own distribution to support the company’s basic activity – wholesale and retail sale of consumer goods, newspapers, non-alcoholic beverages and confectionery.

In addition to being the leader in its segment in Serbia, Futura plus has established itself as one of the leading companies in this activity in south-eastern Europe.

In 2006, Futura plus opened the first of its Minut2 retail outlets, a true novelty in this part of the Balkans.

Contents

[edit] How the company was born

Futura Plus is a young company, established in November 2006 by an integration of four Serbian socially owned companies that were totally unproductive at the time: the kiosk chains of “Duvan”, “Politika prodaja”, “Borba” and “Duvan promet”.

The merger was a result of a joint enterprise of EMI Denmark holding and Belgrade, Serbia-based D Trade Ltd. on one hand, and German media giant WAZ (Westdeutsche Allgemeine Zeitung) on the other.

[edit] Business activities

Futura plus conducts retail sale (Minut2, kiosks, regional and depot centres) and wholesale operations (suppliers, publishers, advertising companies, purchases) and services in the fields of marketing, distribution and transport. With over 7,500 sq meters of sales space, supported by 1,200 points of sale and approximately 4,000 employees, Futura plus sells 700 titles of domestic and foreign publications, 640 types of kiosk goods as well as 880,000 copies of newspapers and magazines per day, relying on 200 transport vehicles and 111 suppliers.

[edit] Minut2 outlets

Sometimes accompanied by cafes, these resemble the immensely popular outlets known in the US and Great Britain as “corner shops”. Such shops offer a wider product range than kiosks, and, thanks to a functional shelf design allowing for the best possible view of the commodities on sale, shopping only takes a minute or two. The world’s largest chain of such shops is 7 – Eleven.

The first outlet of this kind was opened in January 2007. A total of 20 operated countrywide by August of the same year. [1]

[edit] For the community

Several times a year, Futura plus organises charity campaigns. In the summer of 2007, at the initiative of the Serbian Broadcasting Company (RTS) and the Belgrade Chronicle television programme, swimming pool tickets were bought for Belgrade kids who were unable to spend their vacations by the seaside. Introduced with the slightly older youngsters in mind, the Summer Ski Adventures campaign gave Belgraders an opportunity to try water skiing for free at the Ada Ciganlija Lake.

[edit] References

  1. ^ [1] Sretko Vuković interview, CEO of Futura plus

[edit] Links

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