Fuseproject
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Founded in 1999 by Yves Béhar, Fuseproject is an award-winning San Francisco-based industrial design and branding firm. It works across a wide array of industries as diverse as beauty and fashion to furniture and technology. The studio takes a long-term strategic approach to developing and enhancing brands. Its concepts are visual expressions of brand attributes and the entire customer experience. It aims to help companies innovate through product design and branding.
The company's motto is "dedicated to the emotional experience of brands through storytelling".
The studio’s work has been internationally recognized by museums, including solo exhibitions at the San Francisco Museum of Modern Art and the Musée de Design et d'Arts Appliqués Contemporains in Lausanne, Switzerland, as well as group shows in the Cooper Hewitt Museum NY, the Chicago Athenaeum Museum and the Munich Museum of Applied Arts. It has received more than 50 awards from IDSA/Business Week(Industrial Design Excellence Awards) [1], Red Dot, ID Magazine and If Industrie Hanover, and was listed 2nd best design firm by Business Week in 2004; additionally Yves Behar is the recipient of the prestigious National Design Award for industrial design, awarded by the Cooper Hewitt Smithsonian National Design Museum.
Fuseproject’s clients include Birkenstock, Johnson & Johnson, MINI and BMW AG, Target, Disney, Directv, Palm, Herman Miller, Method, Nike, Hewlett Packard, Toshiba, Alcatel, Adidas, Microsoft, Peoplepc, Swarovski, Samsonite, and Paco Rabanne. Its work has been featured in leading general interest and business publications, including New York Times, Business Week, Fast Company, Adweek and International Design magazine.
