Fujiya Co.

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Further information might be found on the talk page or at requests for expansion. (September 2007)

Fujiya Food Service Co., Ltd. is a nationwide chain of confectionery stores in Japan. Its first shop was founded in 1910 in Yokohama.[1]

[edit] Mascot

Peko-chan, advertising mascot of Fujiya.
Peko-chan, advertising mascot of Fujiya.

Fujiya's mascot is Peko-chan, a girl in pigtails with her tongue hanging out of the side of her mouth. [1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[2]

[edit] 2007 Ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[2]


[edit] References

  1. ^ a b "Wait, don't eat that: candy scandal stuns Japan", International Herald Tribune , 31-OCT-2007, http://www.iht.com/articles/2007/10/31/asia/31japan.php
  2. ^ a b "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs", CBC News, 15-JAN-2007 http://www.cbc.ca/consumer/comm-oddities/2007/01/japanese_bakery_head_quits_ove.html
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