Frosty

From Wikipedia, the free encyclopedia

For other uses, see Frosty (disambiguation).

The Frosty is the signature frozen dairy dessert of Wendy's fast-food restaurants.

Contents

[edit] Product description

The dessert is a type of soft-serve ice cream. Originally sold in chocolate only, a vanilla flavored version of the dessert was introduced in July 2006 due to frequent customer requests. [1]

[edit] Variants

  • Fix 'n Mix Frosty - Introduced in 2005, the Fix 'n Mix is available in chocolate or vanilla. The customer has their choice of either a packet of M&M's, butterfinger Chips or Oreo Chips, which they can mix into the Frosty.
A Frosty Float as seen on Wendy's.com
A Frosty Float as seen on Wendy's.com
  • Frosty Float - The Frosty Float is a root beer float style dessert available with a choice of either Vanilla or Chocolate Frosty dessert. The float is made with a choice of soda (Coca-Cola, Diet Coke, Barq's root beer or Sprite), and then topped with the Frosty dessert. Sold only in a 20 oz size.[2]
  • Twisted Frosty - A mix-in dessert made with either Oreo bits or M&Ms. They are served in a 12 oz size. Guests are given a choice of either Chocolate or Vanilla Frosty dessert.

[edit] History

When the first Wendy's opened in 1969, chocolate was the only flavor available. The actual flavor of the original Frosty is a mixture of chocolate and vanilla. Dave Thomas thought that 100% chocolate was too overpowering a flavor when paired with a Wendy's burger and fries meal. The second Frosty flavor, vanilla, was introduced in 2006. The dessert is available in four sizes: Jr. (6 oz.), small (12 oz.), medium (16 oz.), and large (20 oz.). Frosties are served at 20 °F ± 1 ideally.[1]

[edit] Advertising

From May 2007 to July 2007, Wendy's offered customers the chance to win a Wii console, or other prizes if they bought a float. Over 800 Wii consoles and other Wii related prizes were awarded. To win, customers were required to enter a code from their cup on the Wendy's website.

[edit] Naming and trademarks

The name Frosty is a registered trademark of Wendy's International and is displayed with the "circle-R" (®) symbol in the US and Canada.

[edit] References

  1. ^ a b Wendy's International, Inc. (2006-07-06). News - Wendys.com. Retrieved on 2007-10-16.
  2. ^ Float description page from official website of Wendy's.

[edit] External links

v • d • e
Wendy's
People
Products
Advertising
Websites
Annual revenue ▲ $3.74 billion USD (2004) · Employees 58,000 (2004) · Stock symbol NYSE: WEN · Website wendys.com