Frontside Promotions
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| Frontside Promotions Group | |
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| Founded | 2003 |
| Founder | Geoff Goddard, Gary McDonald |
| Country of origin | Canada |
| Location | Vancouver, British Columbia, Canada |
| Official website | http://www.frontside.ca |
Frontside Promotions is an independent promotions company in Vancouver, BC, specializing in all areas of the music industry, including but not limited to Commercial/non-Commercial Radio Promotion, Publicity, Street/Lifestyle Marketing, Online Marketing, and Artist Management. Founded in 2003 by ex-employees of Nettwerk Records, Frontside has grown to be Canada's largest independent promotions company, and recently opened offices in New York City and San Francisco. They have worked with such artists as Justin Timberlake, Metric, Josh Martinez, Sum41, and more.
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[edit] History
Frontside was founded in March 2003 by Geoff Goddard and Gary McDonald, both former employees of Canadian record label Nettwerk Records. With combined experience in radio, A&R, and promotions, the two set out to build a company based on the promotion and nurturing of artists without actually putting out records. In the 4 years the company has been in operation they have built up a client list to include many top-selling Canadian acts as well as several corporate heavyweights. The company has also grown in numbers, taking on new employees in response to the growing industry demand for Frontside's services. Frontside's office in Vancouver now employs 8 full-time staff who oversee ongoing projects in radio promotion, publicity, street/lifestyle marketing, online/viral marketing, and artist management.
In 2007, Frontside founder Gary McDonald left Vancouver to open a new office in New York City. The company's new presence in the US market has already led to a partnership with Eleven Seven Music, a record label founded by Allen Kovac, CEO of 10th Street Entertainment. The label currently works with a star-studded roster including Nikki Sixx, Debbie Harry, Buckcherry and more. The strength of this relationship and others has increased Frontside's profile in the US, and will inevitably lead to the company's expansion internationally.
[edit] Notable Achievements
[edit] Commercial Radio
In 2005, Frontside Promotions took Sum41's single "Pieces" to #1 at three Canadian Commercial Radio formats - Rock, Top 40, and Hot A/C. This was only the second time in BDS history that such success has been achieved. In 2007, Frontside spearheaded the commercial radio campaign for a single called "Money Honey" by a virtually unknown band called State of Shock, landing top 10 chart positions, #1 on iTunes, and Gold Record status for the band.
[edit] Non-Commercial/Campus radio
In 2006, Frontside Promotions landed two #1 positions on the Canadian National College Radio chart with Islands and MSTRKRFT. In 2004, Frontside helped Sweatshop Union land the #1 spot on the College Hip-Hop charts.
[edit] Online/Viral Marketing
In 2006, Frontside Promotions secured featured placement of Jeremy Fisher's video for "Cigarette" on the front page of YouTube, resulting in over 1 million views in less than 2 weeks. The attention generated a great deal of buzz within the music industry, and helped Jeremy land a record deal with US label Wind-Up Records.
[edit] Artists and Companies who have worked with Frontside
[edit] Artist List
Sum41
The White Stripes
Matthew Good
The Cat Empire
Franz Ferdinand
Modest Mouse
Outkast
Incubus
Tokyo Police Club
MSTRKRFT
Islands
Metric
Justin Timberlake
Jeremy Fisher
The Raconteurs
Swollen Members
Sevendust
Gob
The Tragically Hip
[edit] Management Roster
The Blood Lines
Josh Martinez
Maren Ord
Winston
Roz Bell
[edit] Corporate Clients
V2 Records
Last Gang Records
Paper Bag Records
Colt 45
Aquarius Records
S.L. Feldman and Associates
Nettwerk Records
Sony/BMG
Virgin Music
Body Worlds
Apple iTunes
Cirque Du Soleil
Government of Canada
