Friskis & Svettis
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Friskis & Svettis is today one of Sweden's largest organizations, providing various forms of exercise. Since its inauguration in 1978, with only one participant at the premier Jympa-session, Friskis & Svettis by 2007 had a total number of paying members exceeding 400.000 in Sweden, equalling 4,21 % of the country's total population.
Friskis & Svettis features several forms of activities, ranging from exercise to wildlife experiences. Its core product is the Jympa, a unique Swedish way of training developed by Friskis & Svettis's founder Johan Holmsäter. The concept of Jympa, together with Friskis & Svettis maintaining its status as non-profit, has maintained the organization at a unique position on the Swedish exercise market with continued growth despite fierce competition by rivals such as SATS, World Class Training and others.
There are today several local Friskis & Svettis training centers set up outside of Sweden, most notably in Norway, with 35 branches, as well as activity in Helsinki, Vantaa, Copenhagen, Brussels, Paris, Luxemburg, Amsterdam, London and Aberdeen. All of these branches use the concept of Jympa as its core product.
