Friendraising
From Wikipedia, the free encyclopedia
Friendraising, also known as relationship fundraising, is a controversial form of fundraising employed by some organizations where the organization befriends a donor.[1][2]
The controversy stems from incidents where the organization exercises undue influence over a vulnerable person with the aim of benefitting from that person's estate after their death. Controversial friendraising practices include driving potential donors around (to doctor's appointments and the like), collecting prescriptions, providing referrals to lawyers for the drafting of wills, repeated and frequent home visits, and other activities that involve befriending the person and enmeshing the organization's representatives in the donor's personal life.[1]
Relationship fundraising, which he characterized as a fundraising approach that centred around the development of a "unique and special relationship […] between a charity and its supporter" was first discussed in 1992 by Burnett, who proposed that charitable institutions move towards dealing with donors as individuals, looking at their unique donations histories and motivations.[2]
[edit] References
- ^ a b Dwight Burlingame (1997). Critical Issues in Fund Raising. John Wiley and Sons, 253. ISBN 0471174653.
- ^ a b Adrian Sargeant and Elaine Jay (2004). Fundraising Management: Analysis, Planning and Practice. Routledge, 142. ISBN 0415317010.
 |
This economics or finance-related article is a stub. You can help Wikipedia by expanding it. |
