French's

From Wikipedia, the free encyclopedia

French's is an American manufacturer of prepared mustard condiment. Created by Robert Timothy French, French's mustard debuted to the world at the 1904 St. Louis World's Fair. By 1921, French's Mustard had adopted its trademark pennant and begun advertising to the general public. Throughout the last thirty years, the French's mustard family of products has continued to expand, with additional flavors and packaging.

Brothers Robert and George French bought a flour mill in 1883 in Fairport, New York. It burned down in 1884, and they relocated the flour mill to Rochester, New York. They named their mill the R.T. French Company. Robert French died in 1893, and brother George became company president. George (who developed the creamy yellow mustard) and another brother, Francis, introduced French's mustard in 1904.

George J. French introduced his ‘French's mustard’ in 1904, the same year that the hot dog was introduced to America at the St. Louis World's Fair.

French's currently markets several Mustard products:

  • Classic Yellow
  • Honey Dijon
  • Spicy Brown
  • Sweet 'n' Zesty
  • Honey Mustard

Classic Yellow has become the model for American mustard. It contains vinegar, mustard, turmeric and other spices and is blended into a very smooth, creamy and very yellow condiment. French's has long been famous for its tapered yellow squeeze bottles. But since it has been copied by so many competitors, especially private labels, French's recently introduced a new contoured bottle. French's also makes Worcestershire sauce and GourMayo, a line of mayonnaise-based products, as well as French fried onions and potato sticks.

French's is currently owned by Reckitt Benckiser. It is often marketed and advertised alongside other Reckitt Benckiser products, Frank's Red Hot and Cattlemen's BBQ sauce.

French's Potato Pancake mix was once one of the company's most popular products. The mix is still available as part of the Hungry Jack line from Smucker's. (Page for the product on MyBrands)

All French's products are manufactured in the United States but also sold in Canada, Europe, the Middle East and Asia.

[edit] External links