Free sample
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A free sample or freebie is a portion of food or other product which is given out in shopping malls, grocery stores, and other venues.[1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product.
The concept of a free sample is not unlike that of a test drive, in that a customer is able to try out a product before purchasing it.
[edit] References
- ^ De Bower, Herbert Francis (1919). Advertising principles. Original from the University of California: Alexander Hamilton Institute (U.S.), page 156.
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