Free dating websites
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Free online dating websites are a rather new idea in the online dating market.
The business model for most free dating websites is simple, if the website is free, the more hits you get, the more advertising revenue you get. Most make use of tools such as Google Adsense and other such paid per click advertising methods. Every time a visitor clicks on an advert, it generates revenue. For smaller sites this may seem minuscule, but for sites like PlentyofFish with over 45 million visitors each month, the income potential is rather substantial.
There are other online dating services that claim to offer free registration and search, these don't fall under the free online dating service guidelines as they charge for you to be able to communicate. True free online dating services offer communication for free and generate their revenue solely off such things as Google Adsense.
Below is a list of free online dating services:
- PlentyofFish[1]: Created in 2003, contains mail system, video uploads, search, limited picture uploads, forums, chat. (Case study at doshdosh.com.)
- OkCupid[2]: contains mail system, instant messaging, limited photo uploads, search, personality test, chat.
- [Free Dating in Kent][3]: Created in 2006, 100% Free, Internal mail system, instant activation,instant messaging, easy photo uploads, blogs, forums, events, search, ratings, matchmaking test, free chat.