Frank Perdue

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"It takes a tough man to make a tender chicken"
"It takes a tough man to make a tender chicken"

Franklin Parsons Perdue (May 9, 1920 – March 31, 2005), born in Salisbury, Maryland, known as Frank Perdue, was for many years the president and CEO of Perdue Farms, now one of the largest chicken-producing companies in the United States. His promotion of the Perdue brand through high-profile advertising resulted in its being the first well-known brand of chicken in the U.S.[1] He turned over leadership of Perdue Farms to his son, Jim Perdue, in 1991.

Perdue developed a specialized chicken-feed that included marigold blossoms, which imparted a characteristic golden yellow hue to the skins of his chickens.[1]

Perdue is also noted for having appeared in over 200 of Perdue Farms' television commercials, although he was also known for his shyness as well.[2]

He attended Salisbury State University, now known as Salisbury University, whose business school is named after him, but he dropped out during his sophomore year to join his father's company as its third full-time employee.

[edit] References

  1. ^ a b "Chicken Hawker", The New York Times, December 25, 2005. Retrieved on 2007-09-25. 
  2. ^ Frank Perdue dead at 84. CNN/Money (April 1, 2005). Retrieved on 2007-09-25.

[edit] External links

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