Frank Jacobs

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Cover of Frank Jacobs's book For Better or Verse
Cover of Frank Jacobs's book For Better or Verse

Frank Jacobs holds the distinction of being MAD Magazine's longest-tenured writer, having appeared regularly since 1957. While having written articles of all kinds, he is best known as a versifier who contributes parodies of famous song lyrics and poems.

His writing for MAD first appeared in issue #33 dated June 1957, to which he contributed five items, of which the first to appear in page order was "Baseball's Hall of Shame."

A classic example of Jacobs' verse writing is "The MAD Poetry Round Robin" (#125, March 1969) (illustrated by George Woodbridge), which takes nine famous poems by different authors and rewrites them as if each had been by a different one of the nine authors.

Jacobs was also MAD's "Designated Obituary Writer" and wrote fabricated obituaries for fictional characters from TV shows and comic strips.

Jacobs wrote several books under the MAD imprint, including For Better or Verse, a collection of poetry parodies, and The Mad World of William M. Gaines.