Frank Bass

From Wikipedia, the free encyclopedia

Frank M. Bass
Born 1926
Died 2006
Occupation Academic, Director of PhD programs at University of Texas, Dallas
Website
http://www.frankmbass.org

Prof Dr. Frank M. Bass (1926-2006) was a leading academic in the field of marketing research, and is considered to be among the founders of Marketing science. He became famous as the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.

Bass was a pillar in the effort to bring a more rigorous quantitative approach to the solution of marketing problems. His research contributions over a 52-year career in academics and private consulting range widely over a broad set of marketing issues. Using models and advanced statistical techniques often adapted from economics and the social sciences, he made fundamental contributions that revolutionized the way marketing was taught in universities and applied in business. He was a leading voice in the marketing science movement and one of the most frequently cited marketing researchers in professional journals and other scolarly publications.

Bass grew up in the small town of Cuero, Texas (population 6,770 in 2005). After completing his MBA at the University of Texas, he became interested in marketing issues. In the late 1950s he was selected to become a Fellow at Harvard's Institute of Basic Mathematics For Application to Business. It was this exposure to advanced analytic methods that heavily influenced his research for the next 47 years.

Bass had a keen, albeit wry, sense of wit and he often surprised students and faculty members alike with his humorous observations and comments. He enjoyed an active social life and relished summers spent at his vacation home overlooking Lake Travis near Austin, Texas.

Contents

[edit] History

[edit] Academic education

[edit] Career

[edit] Publications

[edit] References

[edit] See also

[edit] Links