Fox's Biscuits

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Fox's Biscuits is a biscuit manufacturer in Batley, West Yorkshire, England with two further sites in Uttoxeter and Kirkham. Their biscuits are also exported to Europe, North America and the Far East. They were purchased by Northern Foods in 1977.[1] and their vision is "To be famous for the most innovative, imaginative and indulgent biscuits"[2].

The business is known for indulgent biscuits such as Rocky, Classic, Echo, Crunch Creams and children's favourite Party Rings. They are also known for their Sports Biscuits (invented by David Glen in 1971) and Ginger Nut biscuits (invented by Alexander Johnson in 1992).

The Managing Director for a number of years was Scotsman James Montgomerie, father of golfer Colin Montgomerie.[3]


Contents

[edit] Vinnie

On May 28th 2008 Fox's Biscuits added value to the £1.95bn[4] biscuit category with a new TV ad campaign and £5million[5] support package.

The idea of "Vinnie" - a "highly connected" Italian American "businessman" from New Jersey was developed with the animation team behind Disney's The Chronicles of Narnia, MPC and Mother London. The supporting entertainment led website was developed by Sheffield agency, Dig for Fire.

Dubbed a "danda", a cross between a dog and a panda, Vinnie is Fox's number one fan who has traveled across the Atlantic to make sure everybody knows who makes his favourite biscuits.

[edit] Biscuit products

The Fox's Biscuits website has detailed nutritional and allergy information as well as descriptions of each product. Below is a list of current biscuits manufactured by Fox's:

  • Rocky (Chocolate, Caramel, Orange)
  • Echo (Mint, Oranage, Chocolate) review
  • Classic review
  • Cookie Bars
  • Triple
  • Viennese (Chocolate, Double Chocolate) review
  • Millionaire's Shortcake
  • Shortcake Rounds
  • Extremely Chocolatey Cookie
  • Chunk Cookie (Dark Chocolate, Milk Chocolate, White Chocolate)
  • Crunch Creams (Ginger review, Golden, Chocolate Fudge)
  • Creams (Rich Tea, Jam Ring, Malted Milk, Nice, Classic)
  • Crinkles (Butter review, Ginger, Coconut, Milk Chocolate)
  • Dunked (Oaty, Shortcake)
  • Sports
  • Party Rings review
  • Minis (Buttery and Oaty)
  • Creations review
  • Speciality
  • Speciality Brandy Snaps review
  • Favourites
  • Luxury Chocolate Carton
  • Wholemeal Cracker (Original, Tomato & Red Pepper, Cheese & Onion, and Sunflower Seed & Honey)

[edit] See also

[edit] References

  1. ^ Our history. Northern Foods. Retrieved on 2008-01-18.
  2. ^ Official site, About Us section June 2008
  3. ^ The Scotsman
  4. ^ AC Nielson Scantrack 52 w/e to 26th Jan 2008
  5. ^ Mark Sweeney guardian.co.uk, Wed 28th May 2008

[edit] External links


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