Formula Boats

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Formula was started as a boat company founded by Don Aronow in 1962 in Miami, Florida. The first successful model was the original 233 Deep-V hull.

Formula was purchased by Alliance Machine and Foundry in 1964, later combined with Thunderbird, and then sold to Fuqua Industries as Thunderbird/Formula in 1969. Vic Porter purchased Thunderbird/Formula from Fuqua in 1976. Porter and his children still own and operate the company today. Formula is now the brand of boats sold, and Thunderbird is the company name itself.

Formula boats are known for their racing heritage; a Formula boat won the American Power Boat Association World Championships in both 2000 and 2003.