For Your Consideration

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This article is about the English phrase. For the 2006 film, see For Your Consideration (film).

For Your Consideration is a heading frequently used in advertisements in entertainment trade publications such as Variety and The Hollywood Reporter. They are specifically directed towards members of awards voting groups in the entertainment industry, like the Academy of Motion Picture Arts and Sciences that annually presents the Academy Awards celebrating the best in motion pictures, or the Academy of Television Arts & Sciences which presents the Primetime Emmy Awards for television.

Each year, the major movie studios, and to a lesser extent their affiliated television studios and the television networks, spend large sums of money on For Your Consideration ads extolling the alleged virtues of their films or programs released over the previous year.

As might be expected, these ads have recently begun appearing online at websites popular with voting members of the Academy of Television Arts and Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they'll be available for future study and commentary.