Flying Fish Records

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Flying Fish Records is a Chicago-based eclectic blues and country record label. It was founded in 1974 by Bruce Kaplan, former president of the University of Chicago's Folklore Society.

Flying Fish played a major role in bringing traditionally oriented American music to a wider audience in the 1970s. At the time Kaplan started the label, most similarly oriented companies produced albums with decidedly "homemade" packaging (e.g. cover art, etc.) and marketed the albums to a relatively narrow audience of aficionados. Kaplan realized that music of this sort had the potential to reach a wider audience, but needed to be packaged in a professional manner; people not already devotees were unlikely to take a chance on something that did not look like it came from a "real" record company. Kaplan also invested in broader promotion of the music (wide provision of albums to radio; targeted advertising to back up tours). Essentially, he located a niche between the hit-based promotion model of the major labels and the faith of the small independents that the music would find its own audience.

Starting with the groundbreaking "Hillbilly Jazz" double album featuring fiddler Vassar Clements, and following up with a Grammy Award winning album by John Hartford, Flying Fish Records' success with this niche approach led to similar changes by many other roots labels of the period.

The label bought Hogeye Music in the mid-1980s.

In December 1992, Kaplan developed an ear infection that did not respond to antibiotic treatment and died very unexpectedly. After a brief period under the direction of long time employee Jim Netter, supported by Kaplan's widow Sondra, the label was sold to Rounder Records, where Kaplan had worked as a producer for a brief period before founding Flying Fish.

Flying Fish Records also distributes Blind Pig Records and Rooster Blues. They have recorded Sweet Honey in the Rock, Sam Bush, John Hartford, Jean Ritchie, Tom Paxton, Anne Hills, Chubby Carrier, James Sapp, Steve Lyon, Linda Waterfall, Northern Lights, John Cephas, and Phil Wiggins.

Flying Fish seem to be currently a member of or distributed by The Rounder Record Group. Rounder Records is another roots-based alternative label, from Cambridge MA.