Fly Buys (New Zealand)
From Wikipedia, the free encyclopedia
| FlyBuys (New Zealand) | |
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| Entity: | Loyalty program |
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| Established: | 1996 |
| No. members: | 1.1 million (active) |
| Cardholders: | 2.7 million (active) |
| Owners: | Loyalty New Zealand |
| Major retailers: | New World, Shell, Telecom, Contact Energy, State Insurance |
| Major rewards: | Gift cards, merchandise |
| Website: | www.flybuys.co.nz |
Fly Buys is New Zealand’s largest loyalty program. It is administered by Loyalty New Zealand Limited, which is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand and Shell New Zealand.
The program had over 1.1 million household members as at November 2006 (over 2.7 million individual cardholders) which represents over 80 per cent penetration of New Zealand households[1].
Members collect points from over 35 participating retailers. Between them, these Participants have more than 2,200 outlets and cover more than 70 per cent of everyday household expenditure categories[2].
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[edit] History
Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the program under license from Loyalty Pacific (which established the FlyBuys program in Australia in 1994). The structure of the program very closely matched the structure of its namesake program in Australia at the time.
The program attracted great interest at launch and quickly established a very strong membership base. 300,000 households joined the program in the first 89 days[3].
[edit] Point collection and value
Fly Buys points can be collected across a wide range of household expenditure categories. Everyday shopping categories include food (New World), fuel (Shell) and liquor (Liquorland). Typical household services such as energy (Contact Energy), telephone (Telecom New Zealand) and insurances (State) are also covered. There is a wide range of general retailers from whom points can be collected covering stationery, clothing, pharmacy, hardware, optometry, dental, furniture, carpet, travel, accommodation, car servicing and others. Additional points can be collected from transactions on Bank of New Zealand credit cards.
Most retailers offer one point for every $20 spent. Extra points or higher rates of earning points are often offered as well. Each point can be redeemed for a variety of rewards, so placing an exact value on a point is difficult. One way points can be spent is on Air New Zealand Airpoint Dollars. It takes 300 Fly Buys points to purchase $50 in Airpoint Dollars[4], meaning each Fly Buys point is worth roughly 17 cents (an Airpoint Dollar translates to one New Zealand dollar). This value will be similar for other rewards, but obviously varies somewhat.
[edit] Rewards
Fly Buys rewards include merchandise, flights, entertainment and accommodation. FlyBuys also offers an exchange of Fly Buys points for Airpoints Dollars pertaining to Air New Zealand's frequent flyer program.
[edit] Gift cards
In September 2006, Fly Buys launched a gift card, available for purchase by members and non-members at selected points-issuing businesses[5]. The technology platform was further employed in June 2007 with the release of a gift card specific to participating retailer Foodstuffs. [6]
[edit] Participants
See [1] for more information
Automotive
- Avis
- Beaurepaires
- Frank Allen Tyres
- Goodyear Auto Service Centres
- Mitsubishi Motors
- Shell (including Shell Distributors and Mini Tankers and Shell Gas)
- State
- Vehicle Servicing
Banking
Food
Home and garden
- Arbuckles
- Babycity
- Carpet One
- EZIBUY
- Furniture Court
- Mitre 10 and Mitre 10 MEGA
- Noel Leeming
- Palmers Gardenworld
- Telecom
- Teleflora
General Retail
- Kodak Express
- Lumino Care Dental
- Paper Plus
- Postie+
- Regency Duty Free and Regency's Specialty Stores Regency Duty Free
- Unichem Pharmacies
- Visique Optometrists
Travel
- Air New Zealand Travelcentre
- Best Western
- United Travel
Utilities
[edit] Notes
- ^ Loyalty New Zealand Information (Fly Buys website). Retrieved on 2007-01-14.
- ^ Loyalty New Zealand Information (Fly Buys website). Retrieved on 2007-01-14.
- ^ (2006) Fly Buys at 10 Years. Balasoglou Books, p.22.
- ^ GLOBALPLUS - The fast way to earn Airpoints Dollars. Retrieved on 2007-01-29.
- ^ Fly Buys launches global innovation in gifting (2006-09-22). Retrieved on 2007-01-14.
- ^ Foodstuffs Wellington unveils gift card (2007-06-08). Retrieved on 2007-06-12.
