Flowergram
From Wikipedia, the free encyclopedia
Flowergram Ltd is a florist relay organisation established in the UK in February 1988 by Simon and Rebecca Dimmock. The company is headquartered in Stourbridge. Originally set up to provide competition to Interflora, it is the 3rd largest flower and gift affiliate marketing and florist clearinghouse company in the UK and Ireland, comprising almost 1000 independently owned florist shops. In 1991, Flowergram began a trading partnership with Teleflora, the Los Angeles-based international wire service owned by Stewart and Linda Resnick.
In December 2006, Flowergram became the first organisation to join with the British Florists Association, in particular taking on board its Code of Practice for retail florists.
On May 1, 2007, Flowergram was acquired by UK online flower retailer FlowersDirect.[1]
