FloraHolland
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| Coöperatieve Bloemenveiling FloraHolland U.A. | |
|---|---|
| Type | |
| Founded | 2002 Naaldwijk |
| Headquarters |  Aalsmeer, the Netherlands |
| Key people | Timo Huges CEO, Arnold Hordijk Commercial director, Erik Leeuwaarden financial director |
| Industry | Horticulture |
| Products | Flowers Potplants Garden plants |
| Revenue | ▲€3.900 billion (2006) |
| Net income | ▲€11.825 million (2006) |
| Employees | 4,700 |
| Website | [1] |
Flora Holland is an organisation that is comprised of the following flower auctions (in order of turnover): Aalsmeer, Naaldwijk, Rijnsburg, Bleiswijk, Venlo and Eelde, with Aalsmeer being the largest and the head-office. While the auctions in Bleiswijk, Venlo and Eelde are serving the local market, the other three are designated as export-locations. Flora's greatest competitor was VBA in Aalsmeer, but the two competitors shocked the industry by announcing their intention to merge. The two organisations joined forces on 2008-01-01.
The newly merged Flora Holland has approximately 4,700 employees and had a turnover of 3.9 billion in 2006 (VBA and the "old" Flora Holland combined), being distributed either through the auction system (the so-called "clock") or by mediary agency (Dutch: bemiddelingsbureau). Besides flowers, flora holland also distributes potplants, which make up an increasing share of its turnover.
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