Flooz.com

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The Flooz.com logo with Whoopi Goldberg, its spokesperson.

Flooz.com was a venture based in New York City that went online in February 1999. Their plan was to introduce a currency unique to the Internet, somewhat similar in concept to airline frequent flier miles or even the old grocery store stamp books. (The name "flooz" is based upon the Arabic word for money, فلوس, fuloos.) As Internet users accumulated "flooz" credits, often given as a promotional bonus along with an online purchase or else purchased directly to create a kind of Internet gift card, they could later be redeemed for real merchandise at a variety of participating online merchants.

Flooz.com was a venture started by the former iVillage co-founder named Robert Levitan, and it also notably featured comic actress Whoopi Goldberg in the filming of a series of various television commercial advertisements prior to the collapse of the company in question, who announced said company's closing on the day of August 26, 2001.

Upon closing, all unused flooz credits became worthless. Over its history, flooz.com reportedly went through between $35 to $50 million in venture capital money.^[1]