Flea Market Montgomery

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Flea Market Montgomery is a 73,000 square-foot, flea market in Montgomery, Alabama, which advertises itself as being "just like a mini-mall". It ostensibly specializes in living room, bedroom, and dinette sets, but video evidence suggests that there is far more in store.[1]

The flea market gained fame in early 2007 thanks to advertisements produced by owner Sammy Stephens and his subsequent appearances on The Ellen DeGeneres Show.[2] This advertising was in the form of a rap commercial which spread through the internet via YouTube, BoingBoing and similar sites. This video and related materials use the slogan, "It's just like a mini mall." Sammy appears in the advertisement, showing off the living room, bedroom, and dinette sets.

The flea market, and its owner, were also featured in the twelfth episode of Family Force 5's webisode series The Really Real Show.

Capitalizing on the popularity of the advertisements, Sammy Stephens subsequently began selling a variety of flea market-related merchandise, ranging from t-shirts to mobile phone ringtones.[3]

Stephens was previously a local disc jockey and provided songwriting to other local singers and rappers.[citation needed] He graduated from high school in 1975.[citation needed]

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