First-party developer
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In the video game industry, a first-party developer is a developer who is part of a company that actually manufactures a video game console. First-party developers may either use the name of the company itself (like Nintendo), or have a specific division name (like Sony's Polyphony Digital). Unlike second-party developers, however, the first-party developer is considered part of the manufacturer, not a separate entity, and is fully owned by the console manufacturer.
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