Find the Colour

The single made #24 in the UK charts. The version on the single was an edit of the album version, with the song easing up to end and the guitar rifts being loudened and more present.

1 Style
2 Music video
3 Reception
4 Track listing
- 4.1 CD1
- 4.2 7" (White)

[edit] Style

"Find the Colour", is seen by the band as the most upbeat single released from the album. The band wanted to end the campaign in this way before the arena tour started (but would decide to release the title track on the tour), as the first three singles were seen as dark in their mood.

[edit] Music video

The music video sees the band performing in a dark room, with the camera panning around them while they are performing. The action is seen in slow motion, and are actually performing "Godzilla" from their Comfort in Sound album, with the video slown down with "Find the Colour" edited into the video so it looks like they are performing a different song.

It was noted by frontman Grant Nicholas in an interview on now defuct TV channel The Amp, that as the video is seen in slow motion from start to end, it has done something not done by many or any music videos in the past.

[edit] Reception

Before the release of the single, the video was getting many plays on MTV Two in the United Kingdom. It reached #2 on the channels daily voting chart, and #6 in the weekly listings. On release week the single got as high as #45 on the airplay chart, and charted at #24 on the UK singles chart.

Although this was the only single from the album not to appear in the top 20, it was noted that the single was only available on one CD format, unlike the previous singles, meaning that the sales were near to being halved, and would have possibly reached the top 20 otherwise. The following week a CD/DVD re-issue of the album charted at #45, with part of the reason being the release of this single.