Filippa K

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Filippa K
Type Private
Founded Flag of Sweden Sweden, Stockholm (1993)
Headquarters Stockholm
Key people Filippa Knutsson (Founder)
Patrik Kihlborg (Partner)
Karin Segerblom (Partner)
Industry Fashion
Products Clothing
Revenue ▲ ~35 million Euro (2006)
Website www.filippa-k.com

Filippa K, is a Swedish clothing company. Founded in 1993 by Filippa Knutsson, Filippa K has grown to be one of Sweden's leading fashion brands.

Based in Stockholm, Sweden, Filippa K now operates a growing number of profile stores in Scandinavia, the Netherlands, Belgium and Germany. In addition the men's and women's lines are represented by over 650 retailers throughout Scandinavia, Europe and North America.

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[edit] History

Filippa K was founded in 1993, when Filippa Knutsson and her partners sought to bring sophistication and simplicity to contemporary fashion. The minimalist urban elegance of the first collection received a lot of attention and became the conceptual foundation for the Filippa K style over the years to come.

Having grown up in London, creative director Filippa Knutsson returned to her native Sweden in the 1980s to work in the family fashion business, Gul&Blå. Filippa oversees all creative aspects of Filippa K, including conceptual vision, fashion design, retail concepts and brand communications.

[edit] Milestones

  • 1993 - Filippa K is founded by Filippa Knutsson and her partners Patrik Kihlborg and Karin Segerblom. The first collection of women's jerseys, knits and jeans is launched through selected retailers in Sweden.
  • 1994 - Filippa K is represented by agencies in Denmark and Norway.
  • 1996 - The stretch jeans become a big hit
  • 1997 - The first two Filippa K stores opened, one in Stockholm, Sweden and one in Oslo, Norway. Filippa is awarded the Guldknappen design prize for Swedish Fashion Designer of the Year.
  • 1998 - The Filippa K Man collection is launched and the third store was opened, this time in Copenhagen, Denmark
  • 1999 - The first Filippa K Man store opens in Stockholm, Sweden.
  • 2000 - Filippa K starts to grow in Europe and also opens two more stores, one in Stockholm, Sweden and another in Gothenburg, Sweden.
  • 2001 - The European expansion continues with agency representation in the Netherlands and Belgium, as well as the opening of a Filippa K store in Amsterdam.
  • 2002 - A showroom is opened in Brussels and enter the German, Swiss and Irish markets.
  • 2003 - Distribution is secured in Canada and the United States. The Netherlands has become Filippa K's second largest market and 50 per cent of the brands turnover comes from countries outside Scandinavia. Filippa K's 10th anniversary is celebrated with a vernisage at the Wetterling's Art Gallery in Stockholm, Sweden.
  • 2004 - Another Filippa K man stores open its doors in Stockholm, Sweden and adds high profile retailers abroad such as Selfridges in the United Kingdom and Fred Segal in Los Angeles.
  • 2005 - A store opens in Antwerp, Belgium
  • 2006 - A new agency representation in France.Filippa K opens the first stores in Germany: one store and one showroom in Berlin and one store in Munich. In Stockholm, the new concept Filippa K Ease is launched.

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