Fido Dido

From Wikipedia, the free encyclopedia

Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. Rose first developed the character in 1985 on a napkin in a restaurant. Fido Dido was licensed to Pepsico in the 1980s, but the character did not receive much attention or popularity until the early 1990s on numerous products, particularly stationery. He reappeared in the 2000s and is currently used on cans and advertising for 7 Up in Pakistan, Italy, France, Poland, Spain, Argentina, Australia, Chile, Greece, Russia, Colombia, Mexico, the UK & USA, Canada, Ireland, India, Egypt, Saudi Arabia, The Netherlands, Israel and Vietnam.

Fido Dido has been licensed to Pepsi Co. for their 7 Up and Slice brands (although 7 Up originated in the United States, it is not a Pepsi Co. brand there).

Fido Dido and other friends also appeared in Saturday morning bumpers for CBS from 1990 to 1993.

In 1993, a Fido Dido video game was created for the Sega Mega Drive, but was soon forgotten due to its generic platform design.

There was a Neopets sponsor game starring Fido Dido.

In the early 1990s Fido Dido had his own comic strip in the teenage magazine YM.

It has often been said that Fido Dido bears an uncanny likeness to James Harvey.

[edit] External links

• Fido Dido at RM Licensing
• "Fido Dido returns as face of 7UP" at B&T
• Brief Information about Fido bumpers during CBS Saturday Morning TV Shows, from Platypus Comix.
• Fido Dido / 7up brain teaser puzzle