Talk:Fernando Pessoa

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[edit] Coca-Cola Ad

Worth mentioning?

I was wondering if it was worth mentiong that Fernando Pessoas was the author of the portuguese Coca-Cola slogan. Eventually it (and Pessoa's association to Coca-Cola) was used as an excuse to prohibit Coca-Cola from being sold in Portugal. If need be, I can provide a link to a credible page which tells this "tale".

Ed.: The Individual

previous comment by: The_Individual 23:33, 2005 Apr 29
I think it is worth a brief note. Mostly if you can get a good translation of it. Be bold!--Nabla 01:02, 2005 Apr 30 (UTC)


The page is the following: [1]

Pessoa wrote the following slogan for Coca-Cola - "Primeiro estranha-se. Depois entranha-se" (roughly "First you find it strange. Then you can't get enough of it.") Afterwards, Lisbon's director of Health had Coca-Cola banned on the following premisses: - If one of the ingredients is coca, from which cocaine is extracted, then the product can't be sold so as to not intoxicate the public; - If the product does not have coca, then selling it under that name to get customers is fraud; hence, it cannot be sold; - Pessoa recognized its toxicity, for his slogan was very specific. Not liking a substance at first but then getting used to it is a characteristic of drugs.

And so Pessoa inadvertently sealed Coca-Cola's fate in Portugal for the following decades.

[edit] Edit war?

I'm seeing some large scale reverts going on here that appear to be a content dispute. Would the contestants please care to express their opinions here? Kelly Martin 04:39, May 26, 2005 (UTC)

  • The original article was replaced a short time ago with a highly POV essay that seems to be a copy of a review posted at Amazon.com (sorry, had to use Google's cache, Amazon is confusing me today). I reverted to last version of article before this person began editing. I've got no real stake in the article; I've never heard of this person. As it says on my page, I'm just trying to keep the place clean. Xcali 04:48, 26 May 2005 (UTC)


[edit] sure..

I apologize for having deleted your article on Pessoa. It was selfish of me to simply replace it. I tell you what: why don't we join the articles together and call it quits? I think it quite senseless to be "fighting" over who's article is published...

[edit] re:

that amazon article of which you speak just happens to have been written by me....

[edit] 1st person?

Is someone here writing in the first person? ISn't that a little, um, wrong? Just a thought...

[edit] ditto the 1st p

whoever wrote in 1st person needs to change it to 3rd. really, that should never have gotten on the main page, it belongs here, in talk

[edit] Ricardo Reis...the weakest of the three?

I read Fernando Pessoa from my 16-years from whom I discover a different view of the world,and strong depth of the portuguese soul,wich im proud to have. I suggest that the person who wrote the Ricardo Reis article would read more carefully Ricardo Reis;he is the most complex of the tree major heteronyms,the most bitter,and has the most phylosophical depth. It may be that traduction to english spoiled the beauty of the original in portuguese, still Ricardo Reis is the most difficult of the three heteronyms to achieve,it was my last discovery in the Pessoa´s universe and it calls the maturity of our minds for a viril realistic/pessimistic view of the world. Although the firts person use in the article does not seem serious,an enciclopedia must express the minimum personal views as possible. An encyclopedia is a not a newspaper article.


[edit] Re....

You're correct: an encyclopedia should aim to be as objective as possible. Keep in mind that I did not originally intend this article for WIKIPEDIA. I wrote the article out of personal curiosity. Thoughts impress themselves more markedly when we write them down... And this is essentially why I wrote the essay on Pessoa. Another factor that influenced my decision was this: the article that was here before was poor in quality. I figured my article was better than the one then available, and so I replaced it. I am well aware that introducing my personality--at to some extent my ego--may offend people, but alas, it is unavoidable. I remain steadfast in my belief that Reis is inferior to Campos and Caeiro--but let's not kill each other over it. I tell you what: let's agree to disagree. EMC


[edit] Similarities

Just thought I'd mention this, but has anyone noticed the similarities between Pessoa and Joyce's physical appearance? Could it be that one copied the others style? --The Individual 15:13, 8 November 2005 (UTC)

[edit] heteronyms

The primacy of Alexander Search is, I think, incorrect: "I remember, thus, what seems to me to have been my first heteronym, or rather, my first inexistant acquaintance - a certain Chevalier de Pas when I was about six, on whose behalf I wrote letters to myself, and whose appearance, not entirely hazy, still has a hold on that part of my affections which borders upon saudade [nostalgia]." -letter to Adolf Casais Moneiro, 13 Jan 1935 from A centenary Pessoa, Carcanet, regards LT 195.92.67.73 20:49, 22 January 2006 (UTC)

[edit] Two Remarks on Alberto Caeiro

(1) There are some unaccuracies in citation. For example: "Indeed Caeiro, Richard Zenith tells us, was not simply a pagan but 'paganism itself'." This is not Richard Zenith, but Álvaro de Campos in his "Remarks on my Master Alberto Caeiro". Thus: Pessoa himself. (2) The section about Caeiro is very naive. There is written more or less literally what Pessoa wants us to believe about Caeiro. But Caeiro's poems still are poems and so they may be interpreted. Just an example for what I mean (guardador de rebanhos II): "and the herd is my thinking" ("e o rebanho é os meus pensamentos"). With this verse all "Caeiro just exists" and "Caeiro doesn't interprete things" fail. Sure he does. He is not talking about reality but he's talking about his philosophy, which may be described as thinking of not-thinking (like - perhaps - in buddhism). It is difficult to discuss interpretations in an encyclopedia, but I think also it is not the best solution to copy the interpretations the author himself made about his poems. (And with Pessoa you never know which of his "innocent" lines are part of his fictional writing and which are really "innocent".)

[edit] Jose Saramago's Ricardo Reis

May be worth mentioning that Jose Saramago wrote a novel called "The Year of the Death of Ricardo Reis", which is written from the point-of-view of Reis and deals with his encounters with the ghost of Pessoa in Lisbon. In the novel, Reis was a doctor, fellow poet and friend of Pessoa.

[edit] Sexuality

The sentence "My destiny belongs to a different law, whose existence some do not even suspect" strongly suggests that FP was into the occult ("a different law"), requiring abstinence or total dedication - his asexuality. His exchanges and his meeting with Aleister Crowley in Lisbon, as well as several of FP's writings also suggest it. --Xyzt1234 13:16, 19 July 2007 (UTC)

Actually, it would be very meaningful, I think, to include a section on FP and the Occult, q.v. "Escritos Íntimos, Cartas e Páginas Autobiográficas", "Portugal, Sebastianismo e Quinto Império", "A Procura da Verdade Oculta - Textos filosóficos e esotéricos", ... (titles are from the publisher). --Xyzt1234 13:36, 19 July 2007 (UTC)

[edit] They try, oh how they try

The Wikipedia Gay Lobby made a strong attempt to enlist Pessoa into its ranks. However, whether they have been victorious or not is still unclear. They haven't quite succeeded, but they've been able to make the insinuation. Sometimes the smear of a hint or suggestion is enough. Their goal is to make inversion seem to be normal by asserting that most famous personages shared their immature, juvenile orientation.Lestrade 20:04, 21 September 2007 (UTC)Lestrade