Fenchurch (clothing)

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Fenchurch International Ltd.
Type Distributor and wholesaler
Founded 2000
Headquarters London, United Kingdom
Industry Consumer Goods
Products Apparel clothing
Net income USD $5-10M[1]
Employees 50
Website http://www.fenchurch.com/

Fenchurch is a company and brand of skater clothing,[2] based in Acton, London in the United Kingdom. Although a relatively new brand, it has quickly become a significant part of the urban fashion scene.[3]

[edit] History

Fenchurch was founded in 2000 and the brand name is derived from Fenchurch Street railway station in the City of London. The brand had a media launch in 2001 and the initial marketing promotion was through a team of sponsored professional skateboarders and BMXers.[4] Fenchurch products went on sale in 2002 and sales expanded into continental Europe during 2003. In 2005 a store was opened on Earlham Street in Covent Garden.[5]

[edit] Products

Fenchurch produces male and female skateboarding fashion collections, accessories, shoes and luggage.[2] In 2007 the company produced a distinctive bag made from drinks can ring pulls[6] in association with HIV/AIDS charity Bottletop.[7] The collection includes a wide range of distinctive t-shirts embroidered with the Fenchurch stitch.[3] Fenchurch also produces a Fenchurch Friendly collection of organic and fair trade clothing.[8]

[edit] References