Faves (software)

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Blue Dot Inc.
Type Private
Founded Seattle, Washington (2004)
Headquarters Seattle, Washington
Key people Mohit Srivastava, Co-Founder
Industry Software & Programming
Website www.faves.com

Faves is a social bookmarking and networking software that installs a single browser button for users to "fave" a webpage, making a link to the page part of their Faves profile. Until October 2007, Faves was called Blue Dot.

While offering a service similar to the better-known del.icio.us, Faves has a wider range of functionality that encourages interaction with "friends" in rating the content of linked webpages.[1] When a registered user visits their Faves home page, they see a summary of the bookmarks, called "Faves" by the company, that have been most recently shared by their friends.[2]

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[edit] Features

In addition to features shared with other bookmarking and social bookmarking services, Faves provides an in-page dialog for saving a Fave, thumbnails generated from the page, dynamic voting, and topic-based auto-generated favorites pages.

[edit] History

Blue Dot Inc. was co-founded in 2004 by Mohit Srivastava and Sumit Sen using $1.5 million from angel investors, and the website bluedot.us was launched in June 2006.[3] Blue Dot hopes to profit on of sales from "dotted" websites from its affiliate marketing program,[4] and is part of the technology resurgence in the Washington Puget Sound area.[5]

Early on, Blue Dot actively sought interaction with early adopters in "pizza and soft drink" focus groups on campus that have been cautiously criticized by some academics.[6]

In 2007, the service was renamed Faves. As of December 2007, the web site still lists the company name as Blue dot, Inc.

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