Faucet Direct
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Faucet Direct, Inc | |
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Type | Private |
Founded | 2000 |
Headquarters | Chico, California, USA |
Key people | Christian Friedland - President/CEO, David Boctor - Executive Vice President |
Industry | Internet Retail (Home Improvement) |
Products | Faucets, Fixtures, bathroom Accessories. |
Website | www.faucetdirect.com |
Faucet Direct is an E-Commerce website specialising in plumbing fixtures.
Contents |
[edit] History
In the year 2000, the two founders, Chris Friedland and Dave Boctor needed a subject for their Master's Project in Computer Science. They were attending California State University, Chico in Chico, California.
While working at a local plumbing distributor, they saw an opportunity to sell bathroom and kitchen faucets through the Internet. The big-box and local hardware stores only seemed to have a few faucets in stock, in only one color or finish. Showrooms might have several models on display, but they also had to order the majority of their product from larger warehouses or manufacturers.
Though in 2000 the Dot-com bubble was in the middle of bursting and enthusiasm was low in making new retail websites, both Chris and Dave thought this might be an exciting chance. They wanted to create a website that sold faucets and accessories (and get credit for their school project). Thus in 2000, FaucetDirect.com was built and launched and the company "FaucetDirect, Inc." created. Faucet Direct, Inc was renamed Improvement Direct, Inc. in 2003 as the company moved outside of selling just plumbing to a full cadre of Home Improvement Products.
On March 1, 2007, Improvement Direct, Inc. ("Improvement Direct") was acquired from Christian B. Friedland, David T.S. Boctor, Craig S. Stilwell, Daniel R. Davis, Brett D. Morse and Nathan J.Kanemoto by Wolseley PLC.
[edit] Management Team
The magagement team consits of these five key people:
- Christian Friedland - President
- David Boctor - Executive Vice President - New Business Development
- Sam Roach - Chief Technology Officer
- Ryan Brewer - Vice President of Operations
- Lindsay Fee - General Manager - Human Resource Director
[edit] External links
- Improvement Direct Corporate website
- Improvement Direct website
- Improvement Direct Faucet website
- Improvement Direct Door Hardware website
- Improvement Direct Lighting website
- Improvement Direct Ventilation & Fans website
- Improvement Direct Appliances website
- Improvement Direct Tools website