Fargo (truck)
From Wikipedia, the free encyclopedia
Fargo was a brand of truck manufactured and sold in Canada by the Chrysler Corporation. Fargo trucks were almost identical to Dodge trucks, save for trim and name, and were sold by Chrysler-Plymouth dealers. Production began in the late 1920s.[1]
The name Fargo was discontinued after 1972 for Canada, but lived longer for other countries around the world under the Chrysler Corporation's badge engineering marketing approach. Most of the Fargo trucks and bus chassis sold in Finland, Australia, India, and other countries in Europe and Asia were made in Chrysler's Kew (UK) plant.
The Fargo brand is still a reality in Turkey, where Fargo and DeSoto trucks are made, nowadays with no technical or business connection with Chrysler.
Why Chrysler chose to use the name Fargo is uncertain. One theory is based upon the imagery of open range of the North American west, while still another theory lies in the play on words "Far" and "Go" denoting durability.
[edit] References
- ^ "Fargo Trucks - a brief history " in allpar.com, Accessed May 1, 2008.
[edit] External links
- Short history of the Fargo Truck
- Fargo trucks ad for Spanish-speaking countries
- Turkish Fargo trucks
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