Fantasy (fragrance)
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| Fantasy | ||
|---|---|---|
| Fragrance by Britney Spears | ||
| Description | Women's fragrance | |
| Released | September 15, 2005 | |
| Label | Elizabeth Arden | |
| Tagline | Everybody has one | |
| Preceded by | Curious | |
| Followed by | Curious: In Control | |
| URL | Fantasy Britney Spears | |
Fantasy is a women's fragrance from Elizabeth Arden, and is the second perfume to be endorsed by Britney Spears. The ad's tagline is "Everybody has one."
It was released in the U.S. on September 15, 2005, following the successful previous perfume from Spears, "Curious", which made over $30 million in sales in the first three months of its launch.
"Fantasy" was created by Jim Krivda, and its notes are red lychee, golden quince, kiwi, cupcake accord, jasmine petals, white chocolate orchid, musk, orris root and sensual woods. It has been described as initially smelling fruity, then very sweet, showing the promised smells of cupcake and white chocolate, with a very light floral smell.
The TV commercial for Fantasy Britney Spears was shot in Los Angeles and was directed by Bille Woodruff. It stars actor/model Nick Steele[1] as the Hunter.
| Midnight Fantasy | ||
|---|---|---|
| Fragrance by Britney Spears | ||
| Description | Women's fragrance | |
| Released | December 2006 | |
| Label | Elizabeth Arden | |
| Tagline | Magic Begins at Midnight | |
| Preceded by | In Control | |
| Followed by | Believe | |
| URL | Midnight Fantasy Britney Spears | |
[edit] Midnight Fantasy
A spin-off fragrance entitled Midnight Fantasy was released in December 2006, in some department stores, and January 2007 everywhere else. The bottle is a dark blue version of the original pink bottle. Midnight Fantasy is described as having a black cherry accord.
The perfume initially sold well in December. However, events in Spears' personal life in January affected sales of the perfume, with analysts reporting that people were returning holiday perfume gift sets to stores in larger numbers than expected. Sanders observed that "the timing couldn't be worse" for such a downturn in sales of the perfume, because the craze for celebrity perfumes was already declining across all fragrances, having fallen 17% to USD140million in 2006.[1] Sales have since reportedly started to rebound according to Macy's.
In April 2007, Spears set out a paparazzi contest with the aim of promoting the perfume. In an electronic mail message sent to her fans, she asked them to "share what happens to you when the clock strikes 12", by photographing their friends. Commentators observed that Spears' requirement that photographs not contain "nudity, obscenity, or violent depictions" would rule out several photographs taken of Spears herself that contained nudity.[2][3][4][5]
[edit] References
- ^ Holly M. Sanders. "Britney's scents: Hair today, gone tomorrow", New York Post, NYP Holdings, Inc., 2007-02-01.
- ^ "Britney asks fans to become paparazzi for photo contest!", Zee News, Zee News Limited, 2007-04-25.
- ^ "SPEARS STAGES PHOTO CONTEST", Contactmusic.com, Contactmusic.com Ltd, 2007-04-24.
- ^ "Britney Pimps for Personal Pap Army", TMZ.com, TMZ Productions, 2007-04-24.
- ^ Jeanette Walls. "Britney Spears urges fans to turn tables on paparazzi", MSNBC.com, 2007-04-26.
[edit] External links
- Britney Spears Official Fantasy Site
- Britney Spears Official Midnight Fantasy Site
- Britney Spears Beauty
- Britney Spears Official Site
