Fanta Citrus

From Wikipedia, the free encyclopedia

Citra soda can, 12 .oz (355 ml.) U.S., late 1990s
Citra soda can, 12 .oz (355 ml.) U.S., late 1990s

Citra was a grapefruit-flavored soft drink released into the U.S. market in 1996 by the Coca-Cola Company around the same time as Surge, another citrus-flavored soft drink marketed by Coca-Cola (although Surge had caffeine while Citra did not). Citra had a very similar flavor to Fresca, especially the version of Fresca sold in Latin America, which is sweetened with sucrose (table sugar) rather than aspartame as in the American version of Fresca. It also had a flavor similar flavor to Squirt, except that Squirt contains a trace of orange or tangerine flavoring.

In the U.S., Citra was rebranded as Fanta Citrus as of 15 March 2004 [1]. Citra should not be confused with Coca-Cola Citra, a variety of Coca-Cola with citrus flavoring.

The original marketing campaign had the theme "Curiously crisp Citra". The drink was always referred to as "citrus flavored" and never as grapefruit flavored, even though most of the taste was grapefruit and sugar.

It was made in the Citrus Blend and Lemon flavors. It is a rare find. Fanta Citrus is not discontinued, but it is only in certain areas of the U.S.

[edit] References

  1. ^ "Coke to Boost Marketing of Fanta." csnews.com 26 March 2004. Online. LexisNexis Academic. 8 July 2006.

[edit] See also

v • d • e
Brands of citrus soda
 This soft drink-related article is a stub. You can help Wikipedia by expanding it.