Fairweather fan
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A fairweather fan is a fan that roots for teams that are playing well.
Being a fairweather or band wagon jumper fan is more popular than being loyal to one team. According to Robert Thompson, director of the Center for the Study of Popular Television at Syracuse University, this is due to free agency, national coverage of sports teams such as ESPN and a reluctancy to embrace losing teams. [1]
[edit] References
- ^ The rise of the fair-weather fan. USA Today. Retrieved on 2008-01-28.
[edit] Further reading
- B. King. "What makes fans tick?", Street and Smith's Sportsbusiness Journal, 2004-03-01, pp. 25–41.
- Daniel L. Wann, Merrill J. Melnick, Gordon W. Russell, and Dale G. Pease (2001). SportFans: The Psychology and Social Impact of Spectators. London: Routledge. ISBN 0415924634.
