Extra Ordinary (song)
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| “Extra Ordinary” | |||||
|---|---|---|---|---|---|
| Single by Better Than Ezra from the album Closer |
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| Released | 2001 | ||||
| Format | CD | ||||
| Recorded | |||||
| Genre | Alternative Rock | ||||
| Length | 3 min 40 s | ||||
| Label | Beyond Records | ||||
| Producer | |||||
| Better Than Ezra singles chronology | |||||
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"Extra Ordinary" was the first single from Better Than Ezra's album Closer. It was also featured in a McDonald's television commercial that aired during the 2002 Winter Olympics.
Lead singer Kevin Griffin told the LAUNCHcast website that the song is about the simple things in life: "I wanted to write lyrics that kind of encapsulated a picture of the current events of my life or anybody's life and just use very common visual images like 'soap on a rope' and 'smart as Bobby Fischer.' You know, it's about just spending the day with somebody you love and hanging out with really no agenda at all. And just being happy."
In a 2002 article from the Baton Rouge Advocate, drummer Travis McNabb said of the band's decision to use the song in a commercial: "They called us and said they wanted to use it in an ad....We were like, 'Is it gonna be Ronald McDonald running around chasing the Hamburglar or something?' But when we found out the concept of the ad, it sounded like a good fit. Ultimately, it's just more exposure for the music and for the band. We've gotten a great response from it. It's funny, though, how in the past five to seven years everyone's view of that sort of thing has changed. It used to be that any kind of sponsorship would be harshly judged by music fans and critics."
The song reached #13 on the Billboard Adult Top 40 chart, #35 on the Modern Rock Tracks chart, and #11 on the Top 40 Adult Recurrents chart
