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Expo Channel is a home shopping channel available primarily through pay television in Australia, but also through domestic Free-to-air in some areas.
It airs as a programming block on regional television stations Prime Television and Golden West Network usually between 2am and 5am, and 24 hours a day on its own channel on Foxtel, Austar and Optus Television. It also airs on Digital Forty Four in Sydney as Channel 49. Expo Channel also shows a live broadcast on their website.
Programming is either a mix of products from different companies, or a lengthy promotion for one product. Companies who use Expo Channel include Dell, Danoz Direct, Lifeglo, Time Life, Biomagnetics, Laurastar, Global Shop Direct, Proactiv and Priceline.
For one year in the late 1990s, Expo broadcast the finals of the National Soccer League, as a production partner of the channel Zer01Zer0 was a fan and no other media outlet wanted the rights. Expo also broadcast Aerobics Oz Style around this time.
Expo Channel's main competitor is TVSN, which operates in a similar fashion. Both Channels are owned by the Direct Group, which also operates the Innovations Catalogue business
Australia
