Excelsior-Henderson Motorcycle
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Excelsior-Henderson Motorcycle Company was founded by Dan Hanlon and Dave Hanlon (brothers) who secured the rights to the defunct Excelsior-Henderson trademark in 1994. The two brothers found a number of investors and built a state-of-the-art factory in Belle Plaine, Minnesota. The original business plan scheduled motorcycle production to begin in December 1998 with a projected annual sales of 20,000 units.
Excelsior-Henderson finally began production in the spring of 1999 and sold fewer than 2000 motorcycles over the following summer and fall. The initial lack of sales resulted in Excelsior-Henderson laying off a large portion of its workforce. On December 21, 1999, Excelsior-Henderson filed for bankruptcy. Despite attempts to save the manufacturer, no investors could be found and the assets were eventually liquidated.
