EuroBonus

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EuroBonus is the frequent flyer program of 5 European airlines. It was launched by Scandinavian Airlines System (SK) in 1992.

Contents

[edit] Airline partners

[edit] EuroBonus airlines

[edit] Star Alliance partner airlines

[edit] Other airline partners

[edit] Norwegian ban on frequent flyer miles

In 2002, SAS bought up the rival airline Braathens, giving the company a near monopoly on major domestic routes within Norway. After a few months, the airline Norwegian Air Shuttle started flying major routes in competition. To remove the edge SAS had over the new airline, the Norwegian Competition Authority then banned the award of EuroBonus points in Norway from August 1 that year.

In 2005, Morten A. Meyer, the Modernization Minister asked the competition authority to consider extending the ban on frequent flyer miles to include all of Scandinavia. Norwegian Air Shuttle and Sterling Airlines had also complained about SAS's bonus program in Scandinavia. It was pointed out that the situation on these routes was different from the monopoly which had been present on the Norwegian domestic market.[1][2]

The authorities indicated in 2007 that the ban against frequent flyer points would continue, arguing that the ban on EuroBonus had reduced the ticket prices by 30% and boosted competition. SAS Norge, the Norwegian affiliate of SAS protested, arguing that the extent of the fare reduction was exaggerated (claiming 18.4% rather than 30%), and were due to more efficient spending, not the ban on EuroBonus.[3]

[edit] Freddie Awards

EuroBonus won the Freddie Awards, the largest award in the travel industry, for best frequent flyer program numerous times. They won the six years prior to 2003, and again in 2004. In 2005 they wound up in a disappointing 13th place. The ban on domestic point awards in Norway, which reduced the value of the program, was part of the reason for EuroBonus's decline in the rankings.[4]

[edit] See also

[edit] References

  1. ^ Vurderer bonusforbud i Skandinavia ("Considering bonus ban in Scandinavia") Dagens Næringsliv, April 9, 2005
  2. ^ Pålagt å granske SAS-bonus ("Ordered to investigate SAS bonus") Dagens Næringsliv, April 11, 2005
  3. ^ Vil forlenge Eurobonus-forbud ("Will extend the EuroBonus ban") Dagens Næringsliv, May 23, 2007
  4. ^ SAS slaktes i prisutdeling ("SAS slaughtered in prize awards") Dagens Næringsliv, April 29, 2005

[edit] External links


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