Ethical persuasion

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Ethical persuasion is a human being's internal ability to treat others with respect, understanding, caring, and fairness in order to understand themselves and others. There are three phases of ethical persuasion and they are:

1. Explore the other person's viewpoint.
2. Explain your viewpoint.
3. Create resolutions.

The ethics of Rhetoric is mainly concerned with morality and a persons ability to not be tempted in certain instances into helping themselves by negatively impacting others, or just as unethical to use persuasion to increase personal gain without the knowledge of the audience.

Foundations for arguments:

According to Richard Weaver the main components of a persuasive argument stem from three different argument types.

-Genus

The first, Genus, which is based around the “nature” of things and general their general attributes.

-Similtude

Similitude is the second type of argument, it concerns using associated ideas and principals.

-Circumstance

Circumstance includes neither one of these philosophies and does not concern individual values or beliefs, but rather necessity and immediate logic.