Espotting
From Wikipedia, the free encyclopedia
London-based Espotting Media was founded in 2000. Along with Goto.com (now Yahoo! Search Marketing) it was a pioneer of pay-for-placement advertising in search engines.
European expansion paid off and revenues soared from just €80,000 in 2001 to €41 million in 2003.
Although successful, espotting did not have a strong partnership with any of the dominant search engines. When Google and Yahoo! started to dominated the market place, espotting merged with US company FindWhat.com in 2004.
