Eric McLuhan
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Eric McLuhan is the son of well-known media theorist Marshall McLuhan and co-authored with him the book The Laws of Media.
He is also the author of Electric Language, The Role of Thunder in Finnegans Wake, and editor of the journal McLuhan Studies, and the collections of his father's work: The Book of Probes, McLuhan Unbound, The Medium and the Light, and Essential McLuhan.
He also performed the original Fordham Experiment.