Entertainment for All

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Outside the Los Angeles Convention Center during E for All 2007.
Outside the Los Angeles Convention Center during E for All 2007.

Entertainment for All Expo or E for All is a public video game trade show, created to allow the general public to see and experience new products from the video game industry. The inaugural E for All Expo was open October 18 to October 21, 2007, at the Los Angeles Convention Center. [1][2] The Second E For All Convention is currently planned for October 3 through October 5, 2008 and will once again be held at the Los Angeles Convention Center.

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[edit] History

On January 5, 2007, IDG World Expo, announced the first annual E for All Expo, the only video game event to receive the endorsement of the Entertainment Software Association (ESA), the trade organization that organized the Electronic Entertainment Expo (E3).[citation needed] E for All was launched in response to ESA's reorganization of the E3 event to the E3 Business and Media Summit, where only invitees from the press and in the industry can attend. The expo offers an opportunity for the general public to see and try new products.

On September 16th 2007, Games Media Properties, announced that they will no longer produce the World Series of Video Games.[3] This announcement reduced the size of Entertainment for All's show floor by 35%. [4]

IDG World Expo is also responsible for producing tradeshows, conferences and events such as Macworld, LinuxWorld, and GreenXchange Xpo.[citation needed]

The 2007 Expo had an attendance of about 18,000.[5]

Two highly-anticipated titles, Nintendo's Super Smash Bros. Brawl and Konami's Metal Gear Solid 4: Guns of the Patriots were present in playable form. Organizers are treating the event like a success. [6] [7]

IDG World Expo announced the date for the 2008 Entertainment For All show months before their 2007 took place. They announced that the date would be August 28-30, the same weekend that the annual Penny Arcade Expo video game show falls on. [8] The date has since been changed to October 3-5.

[edit] Admission

E for All is a four-day event. Two-day tickets are about USD$80 each and four-day tickets are $160 each.[citation needed] There is no one-day ticket option.[citation needed]

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