Enterprise Rent-A-Car

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Enterprise Rent-A-Car
Type Car rental
Founded 1957
Founder Jack Taylor
Headquarters St. Louis, Missouri
No. of locations 6,900
Key people Andrew Taylor
Revenue $9.04 billion
Employees 70,000
Website enterprise.com

The Enterprise Rent-A-Car Company is a privately held St. Louis, Missouri-based rental car company serving customers in the U.S., Canada, Germany, Ireland, Puerto Rico and the U.K.. They are also the owners of the Vanguard Automotive Group, operator of National Car and Truck Rental and Alamo Rent A Car in North America. According to Auto Rental News, their 2006 (fiscal year ending July 31) U.S. revenue was US$9.04 billion with a fleet of approximately 720,000 vehicles. The Detroit News reports that Enterprise currently purchases 7% of all new automobiles sold in the United States. As of 2005, they had 5,399 “local market” locations (91% of all transactions), and 419 airport locations (9% of all transactions).[citation needed]

Enterprise Rent-A-Car is the largest rental car company in North America, and has more than 6,900 offices. Enterprise is currently number 16 on the Forbes “500 Largest Private Companies in America” list.

The company is named after the Yorktown class aircraft carrier USS Enterprise, on which founder Jack Taylor served in World War II.[1]

Contents

[edit] Corporate Strategy

Enterprise’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement car as the result of an accident, mechanical repair or theft, or who require a vehicle for a special occasion such as a short business or leisure trip. In the late 1990s, Enterprise Rent-A-Car also began expanding its operations to include the airport market, and now serves airports in the United States, Canada, the UK and Ireland.

The main television advertising campaign for Enterprise Rent-A-Car shows a car wrapped in brown paper, and features the slogan “Pick Enterprise, We’ll pick you up!” Enterprise has become famous for their offer to pick up customers and bring them to the rental office.

Enterprise will rent to all qualifying individuals 18 years of age or older, typically without an additional fee for replacement rentals.

[edit] Customer service

Enterprise Rent-A-Car customer service has been recognized seven times by J.D. Power and Associates as highest in customer satisfaction for rental car companies at or near airports.[2]

The company was named number 9 on Business Week's top 25 companies customer service list.[3][4]

Enterprise Rent-A-Car repeatedly ranks number one on the Market Matrix Hospitality Index in rental car industry customer satisfaction.[5]

[edit] Hiring of College Graduates

Unlike its competitors, Enterprise Rent-A-Car recruits college graduates with the offer that the positions are ideal to start their careers. With many young college graduates unable to secure employment because of their lack of experience, Enterprise becomes a viable option. Enterprise employees also dress in business attire, including men wearing slacks, dress shirts and ties.

Responsibilities may include: washing cars, carrying bags, working the cash register, taking reservations, filing, driving cars, ancillary sales as well as sales calls to dealerships, body shops and insurance agents.


[edit] See also

[edit] References

  1. ^ Enterprise Rent-A-Car Frequently Asked Questions
  2. ^ "Enterprise Rent-A-Car ranks highest on J.D. Power survey" - St. Louis Business Journal
  3. ^ "Customer Service Champs" - Business Week - March 5, 2007
  4. ^ "The Customer Service Elite" - Business Week - March 5, 2007
  5. ^ "Drury, Enterprise rank high in customer satisfaction" - St. Louis Business Journal

[edit] External links

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