Enormous Omelet Sandwich

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Enormous Omelet Sandwich
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Serving size 1 sandwich (266 g)
Calories 730
Calories from fat 410
Total fat 45 g (69 %)
Saturated fat 17 g (85 %)
Cholesterol 330 mg (110 %)
Sodium 1940 mg (81 %)
Total carbohydrate 44 g (15 %)
Dietary fiber 2 g (8 %)
Sugars 8 g
Protein 37 g (74 %)
Source Burger King Nutrition
Notes May vary outside US market. US % Daily Value based on 2000 calorie (8,370 kJ) diet.

The Enormous Omelet Sandwich is a breakfast sandwich sold by the fast-food restaurant chain Burger King. It is one of their late teen to young adult male oriented products.[1]

Contents

[edit] Product description

The Enormous Omelet Sandwich consists of sausage patties, bacon, eggs and American cheese on a sesame seed bun. The Meat'normous Omelet Sandwich is a variant on the Enormous Omelet Sandwich that adds a portion of ham to the sandwich.

[edit] History

It was introduced on March 28th, 2005, and attracted significant media attention for its almost absurd collection of ingredients and caloric content.[1] It was the first new product launched under the auspices of then CEO Greg Brenneman, and helped boost Burger King breakfast sales by 20%.[2] The Meat'normous Omelet Sandwich was introduced in May of the same year. Shortly after its introduction, comparisons to the fictional "Good Morning Burger" breakfast sandwich, shown in the Simpsons episode Bart's Friend Falls in Love, that had been intended as an exaggerated product that could not actually come to pass in real life.

Because of it large serving size and high fat and caloric content, the sandwich garnered large amounts of negative press when first sold.[3] The negative press was compounded when BK began selling the companion Meat'normous sandwich.[4]

[edit] Advertising

Enormous Omelet Sandwich in wrapper
Enormous Omelet Sandwich in wrapper

Burger King again used the viral marketing ads featuring the "Creepy King", who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich." The television advertisements described the sandwich like this:

Two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sizzling sausage patty, piled high on a toasted bun. The Enormous Omelet Sandwich from BURGER KING. So big, breakfast will never be the same.

The tag line for the meat'normous was similar:

Meat upon meat, upon meat… Wake up to a mouthful of breakfast with the Meat’normous Omelet Sandwich. Two slices of melted American Cheese, two fluffy eggs, three crispy strips of bacon, two sizzling sausage patties and two slices of ham, piled high on a toasted bun. The Meat’normous Omelet Sandwich from Burger King. So big, breakfast will never be the same.

[edit] Naming and trademarks

Burger King currently does not have any trademarks on the name Enormous Omelet Sandwich or its variants in the US and Canada.

[edit] References

  1. ^ a b CNN/Money staff (2005-03-29). A BIG breakfast at Burger King. CNN Money. Retrieved on 2007-12-04.
  2. ^ CEO turns the flame up, USA Today, May 23, 2005.
  3. ^ Burger King to offer whopper of a breakfast sandwich By Bruce Horovitz, USA TODAY 28 March 2005
  4. ^ Word of the day: Meat'Normous SpokesmanReview.com (Spokane, WA) 26 September 2005

[edit] See also

Wikimedia Commons has media related to:

Breakfast products from other QSR vendors: