Eno (drug)
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Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid and reliever of bloatedness, was invented in the 1850s by James Crossley Eno. It has sales of nearly £30 million, with its major markets being Spain, India, Brazil, South Africa and Thailand. It's frequently used as baking powder.
[edit] Trivia
Eno's Fruit Salt is referenced in The Birthday Party by Harold Pinter in the famous interrogation scene between Stanley, Webber, and McCann.
In The Riddle of the Sands (1903), a novel by Erskine Childers, Davies says: "After that I taught myself to make rolls; had no baking powder at first, so used Eno's fruit salt, but they wouldn't rise much with that".