England's Glory

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A box of England's Glory matches
A box of England's Glory matches

England's Glory is a brand of matches, available in the United Kingdom, using an iconic image of a Victorian battleship, HMS Devastation.

[edit] History

The product was originally made in Gloucester by S.J. Moreland and Sons, who became a subsidiary of Bryant and May in 1913.[1] In 1938, S.J. Moreland and Sons became wholly owned by Bryant and May.[1]

Consolidation of match production within Great Britain led to Bryant and May's matches being made at Garston in Liverpool, London and Glasgow. England's Glory then became a Brand Name for matches made at Bryant and May's Garston factory which were sold mainly in the North of England and the Midlands.[1] The matches made in Glasgow were marketed in Scotland as Scottish Bluebell matches.[1]

Bryant and May themselves ceased to exist in the 1980s but England's Glory matches are still manufactured in Sweden by the company Swedish Match.

[edit] References

  1. ^ a b c d Beaver, Patrick (1985). The Match Makers: The Story of Bryant & May. London: Henry Melland Limited. ISBN 0-907929-11-7.

[edit] External links

Samuel John Moreland